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BBA - Bachelor of Business Administration

About The Programme
Programme Structure
Admission Procedure
Fee Structure
Diverse Career Pathways

OVERVIEW

The Bachelor of Business Administration (BBA) Programme at Integral Business School, Integral University, Lucknow is a four year Programme, NEP-compliant undergraduate degree designed to equip students with a robust foundation in management, finance, marketing, human resources, and business analytics. Spanning eight semesters, the curriculum seamlessly blends academic rigor with experiential learning through internships, live projects, industry engagement, and practical training. The Programme places a strong emphasis on skill enhancement, innovation, entrepreneurial mindset, and ethical leadership, offering a range of specialization options aligned with current industry demands. Graduates are well-prepared for dynamic careers in business or for pursuing advanced studies in management and allied fields. Commencing in the 2025-26 academic year, the Programme seamlessly blends the rigor of modern management education with the intellectual depth of interdisciplinary learning.

Programme Vision

We envision nurturing creative, impact-driven individuals who aspire to make a meaningful difference and are eager to engage with multiple academic disciplines. This Programme is tailored for those seeking distinctive career trajectories beyond conventional pathways.

We offer a curated suite of learning opportunities that encourage intellectual exploration while maintaining academic rigor. The Bachelor of Business Administration with Honours and Research is specifically designed for students who value interdisciplinary learning, prefer non-linear academic journeys, and are committed to keeping diverse career and research avenues open.

Programme Highlights

  • We are among the leading private universities in Lucknow to have adopted the NEP 2020 curriculum at the undergraduate level, demonstrating our commitment to academic innovation and holistic education.
  • Fully aligned with the National Education Policy (NEP) 2020, the Programme offers flexible credit structures with multiple entry and exit options, empowering students to personalize their academic journey.
  • Learn from world-class faculty renowned for their academic excellence, cutting-edge research, and strong industry engagement.
  • Gain the opportunity to collaborate on research projects with the nation's leading academic experts, working on cutting-edge topics at the forefront of innovation and inquiry.
  • A state-of-the-art, future-ready curriculum that seamlessly integrates contemporary advancements with foundational classical disciplines.
  • An innovative, student-centric pedagogy that incorporates case studies, simulations, and experiential learning activities to foster practical understanding and critical thinking.
  • Offers the flexibility to pursue core management courses as majors, alongside a diverse selection of minors, vocational courses, and co-curricular modules promoting a well-rounded and multidisciplinary academic experience.
  • Engage in multiple projects and internships throughout the Programme, providing hands-on experience and real-world industry exposure.

PROGRAMME STRUCTURE

First Year (40 Credits)
Semester-1 (23 Credits) Semester-2 (17 Credits)
Type Course Title Credit Type Course Title Credit
Major Business Economics 4 Major Principles of Management 4
Major Basic Accounting 4 Major Business Finance 4
Major Business Statistics 4 Major Human Resource Development 4
(Choose Anyone)
Minor		 India's Freedom Struggle and Constitution growth in India 6 Vocational Hands-on Training on Tally ERP9.0 3
Society in India: Structure Organization and Change
(Choose Anyone)
Vocational		 Advanced Excel 3 Co-curricular First Aid and Health 2
Introduction to Natural Hazard and Disaster Management
Co-curricular Food, Nutrition and Hygiene 2 Audit Course AI in Business 0
Audit Course Rashtra Gaurav 0
Second Year (40 Credits)
Semester-3 (23 Credits) Semester-4 (17 Credits)
Type Course Title Credit Type Course Title Credit
Major Management & Cost Accounting 4 Major Consumer Behavior 4
Major Business Law 4 Major Research Methodology 4
Major Production Management 4 Major Marketing Management 4
(Choose Anyone)
Minor		 Business Communication 6 Major Internship 3
Digital Transformation & its Impact on Society
(Choose Anyone)
Vocational		 Negotiation & Leadership 3 Co-curricular Physical Education & Yoga 2
Environment and Sustainability
(Choose Anyone)
Co-Curricular		 Regional Language - I 2
Regional Language - II
Third Year (50 Credits)
Semester-5 (25 Credits) Semester-6 (25 Credits)
Type Course Title Credit Type Course Title Credit
(Choose Any Four)
Major		 Income Tax 5 (Choose Any Four) Project Management 5
Marketing Communication 5 Goods & Service Tax 5
Entrepreneurship and Small Business Management 5 Auditing 5
Sales Management 5 International Trade 5
Industrial Relations & Labour Law 5 Major Strategic Management 5
Major Research Project-I 5 Major Research Project-II 5
Fourth Year (40 Credits)
Semester-7 (20 Credits) Semester-8 (20 Credits)
Type Course Title Credit Type Course Title Credit
Major Principle of Management & Organizational Behavior 4 Major AI for Business 4
Major Managerial Economics 4 Major Financial Management 4
Major Business Research Methods 4 Major Production and Operations Management 4
Major Financial and Management Accounting 4 Major Strategic Management and Entrepreneurship 4
Major Quantitative and Statistical Techniques 4 Major Basics of Data Visualization using Tableau 4
Fourth Year (40 Credits)
Semester-7 (20 Credits) Semester-8 (20 Credits)
Type Course Title Credit Type Course Title Credit
(Choose Any Four)
Major		 Principle of Management & Organizational Behavior 4 Major Research Project-IV 20
Managerial Economics 4
Business Research Methods 4
Financial and Management Accounting 4
Quantitative and Statistical Techniques 4
Major Research Project-III 4

ADMISSION

  • Eligibility: A candidate must have passed 50% marks in 10+2 with any stream.
  • Entrance Test: Admission to the BBA Programme may require the candidate to appear for the Integral University Entrance Test (IUET), or they may be accepted based on their performance in other recognized entrance exams like Integrated Programme in Management Aptitude Test (IPMAT) if applicable.
  • Personal Interview: Shortlisted candidates based on the entrance exam results will be invited to attend a Personal Interview.
  • Final Selection: The final selection is based on a composite score, which includes Academic performance (Intermediate results), Entrance Test score, Interview performance, Other Relevant Experience.
  • Reservation Policy: Integral University adheres to the reservation norms as laid down by the Government of India and Uttar Pradesh State Government.

FEE STRUCTURE

To view Fee Structure of BBA Bachelor of Business Administration Click Here

DIVERSE CAREER PATHWAYS

Students can look forward to strong placement opportunities across a diverse range of business organizations, spanning multiple verticals and functional roles. Potential career domains include, but are not limited to:

  • Marketing and Brand Management
  • Financial Analysis and Investment Banking
  • Human Resource Management
  • Business Consulting and Strategy
  • Operations and Supply Chain Management
  • Data Analytics and Business Intelligence
  • Sales and Business Development
  • Entrepreneurship and Start-ups
  • Public Policy and Development Sector
  • International Business and Trade