OVERVIEW

The Bachelor of Business Administration (BBA) in Business Analytics at Integral Business School (IBS), Integral University, Lucknow, is a forward-looking undergraduate Programme designed to develop students' analytical, technical, and managerial competencies required in today’s data-centric business landscape. Offered in academic collaboration with IBM, a global leader in technology and artificial intelligence solutions, the Programme seamlessly blends core business education with advanced training in data analytics, decision science, and emerging technologies. The curriculum offers a comprehensive foundation in areas such as management, finance, marketing, human resources, statistical analysis, predictive modeling, data visualization, machine learning, and AI applications in business, complemented by practical training in industry-relevant tools. This ensures students gain the expertise to convert data into actionable insights and develop the problem-solving mindset needed in modern enterprises. By merging academic excellence with real-time industry engagement, the BBA in Business Analytics Programme equips graduates not only with strong theoretical foundations but also with practical skills, global exposure, and job readiness. It prepares them to excel in high-demand domains such as consulting, finance, e-commerce, information technology, and supply chain management, positioning them as future-ready professionals in a dynamic business world.

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Programme Vision

We envision cultivating analytically minded, impact-driven individuals who are eager to explore the intersection of business, technology, and data. This Programme is designed for students who seek innovative and interdisciplinary career paths, beyond traditional business roles. By offering a thoughtfully structured yet flexible academic framework, the BBA in Business Analytics encourages intellectual curiosity, critical thinking, and hands-on learning.

It empowers students to navigate complex data environments, adapt to evolving industry demands, and pursue diverse trajectories in business, research, and entrepreneurship.

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Programme Highlights

• We are one of the leading private universities in Lucknow, known for our commitment to academic excellence, innovation, and holistic student development.
• The BBA in Business Analytics Programme is designed in academic collaboration with IBM, equipping students with future-ready skills in data-driven decision-making, AI applications, and business technology.
• The Programme offers a flexible credit structure, allowing students to personalize their academic path, explore interdisciplinary interests, and tailor their learning experience to their career goals.
• Learn from world-class faculty with strong academic and industry credentials, who bring real-world expertise into the classroom through research, consulting, and corporate exposure.
• Collaborate on case studies that address real-world business challenges, providing insights into contemporary data-driven practices and innovations.
• A future-ready curriculum that blends core management principles with specialized training in data analytics, AI, machine learning, business intelligence, and decision science.
• Experience student-centric pedagogy that emphasizes learning by doing—through case studies, analytical challenges, and experiential assignments.
• Offers the flexibility to pursue core management subjects along with industry-aligned papers, promoting a well-rounded, multidisciplinary academic experience.
• Continuous exposure to industry through guest lectures, expert sessions, workshops, and masterclasses delivered by leading professionals from the analytics and business sectors.
• Emphasis on soft skills, communication, and career readiness, preparing students for successful careers in diverse domains like consulting, finance, marketing, supply chain, and entrepreneurship.