MBA - General Management

About The Programme
Programme Structure
Admission Procedure
Fee Structure
Diverse Career Pathways

OVERVIEW

The MBA in General Management at Integral Business School is a future-focused, interdisciplinary Programme designed to develop agile, innovation-driven leaders capable of navigating today’s dynamic global business environment. This 2-year full-time Programme, recognized by the UGC and accredited with NAAC A+, NBA, and IIRF, blends rigorous academic foundations with cutting-edge industry applications. From strategic management and business analytics to emotional intelligence and entrepreneurship, the curriculum integrates. The Programme also emphasizes entrepreneurship, with incubation support and access to startup labs and innovation competitions. With expert faculty (95% PhD-qualified), world-class digital infrastructure, and a strong placement track record, the MBA Programme at Integral prepares graduates for diverse roles such as management consultants, financial analysts, marketing strategists, HR leaders, and entrepreneurs. Whether your goal is to lead a Fortune 500 firm, launch a startup, or pursue research, this Programme equips you with the skills, mindset, and network to make it happen.


Programme Vision

At Integral Business School, we envision empowering ambitious, forward-thinking individuals who seek to drive impactful change across industries through agile leadership, data-driven decision-making, and interdisciplinary insight. Our MBA in General Management is designed for learners who value real-world relevance, academic excellence, and entrepreneurial innovation. Rooted in the ethos of holistic, value-based education, this Programme nurtures future business leaders who are not only equipped to thrive in today’s fast-paced, technology-driven economy but are also committed to ethical, sustainable, and inclusive growth.


Programme Highlights

  • We offer a globally recognized MBA in General Management Programme, accredited by NAAC A+, NBA, and IIRF, and approved by the UGC—reflecting our commitment to academic excellence and quality standards. Strong international collaborations further enrich the learning experience by providing students with meaningful global exposure and opportunities.
  • The curriculum is infused with STEM elements, seamlessly integrating AI, Data Analytics, Design Thinking, and hands-on tools such as Python and Tableau, preparing students for the demands of a technology-driven business world.
  • Through experiential components like Leadership Labs, capstone consulting projects, and business simulations, students gain practical skills and insights to tackle complex real-world challenges with confidence.
  • The Programme actively promotes entrepreneurship by offering access to startup incubation centers, innovation labs, and business plan competitions that encourage creative thinking and business innovation.
  • A modern learning environment is supported by state-of-the-art infrastructure, including smart classrooms, ICT-enabled facilities, and a digital library that remains accessible 24/7.
  • Students benefit from learning under a highly qualified faculty team, with over 95% holding PhDs and bringing a wealth of industry experience and research expertise into the classroom.
  • The Programme also boasts an impressive placement record, with top recruiters such as Deloitte, TCS, Infosys, Amazon, and HDFC consistently offering competitive roles to graduating students.

PROGRAMME STRUCTURE

1st Semester
Course Type Course Code Course Title Credit Total Credit
Core BM435 Principles of Management & Organizational Behavior 4 32
Core BM402 Managerial Economics 4
Core BM436 Quantitative and Statistical Techniques 4
Core BM403 Financial and Management Accounting 4
Core BM404 Marketing Management 4
Core BM407 Business Research Methods 3
Core BM437 Business Law and Environment 4
Core BM438 Digital Technologies and AI for Managers 3
Core BM439 Business Analytics Essentials Practicum 2
2nd Semester
Course Type Course Code Course Title Credit Total Credit
Core BM405 Human Resource Management 3 30
Core BM407 Financial Management 3
Core BM409 Production & Operation Management 4
Core BM440 Strategic Management and Entrepreneurship 4
Core BM453 Emotional Intelligence and Soft Skills for Managers 3
Core BM454 Python for Business 3
Core BM455 Design Thinking 3
Core BM456 Generative AI for Business 3
Core BM457 Data Visualization using Tableau 3
3rd Semester
Course Type Course Code Course Title Credit Total Credit
Core BM501 Supply Chain Management 3 30
Core BM524 Operations Research 4
Core BM423 Fundamental of Business Analytics 4
Core BM502 International Business 3
Choose four elective courses from a single specialization area: FinTech, HR Analytics, or MarTech.
FinTech
Elective BM525 Capital Market & Fintech 4
Elective BM526 International Finance & Global Fintech 4
Elective BM535 Investment Banking & Financial Services 4
Elective BM536 Financial Securities & Investment Analytics 4
HR Analytics
Elective BM582 Organizational Development and Change 4
Elective BM537 Strategic Learning & Human Resource Development 4
Elective BM538 Interpersonal Skills & Team Dynamics 4
Elective BM539 International HRM 4
MarTech
Elective BM559 Neuromarketing: The Science of Consumer Behavior 4
Elective BM583 Digital and Social Media Marketing 4
Elective BM560 Strategic Services Marketing and Innovation 4
Elective BM565 Product & Brand Analytics 4
4th Semester
Course Type Course Code Course Title Credit Total Credit
Core BM566 Dissertation / Capstone Project 12 20
Select two elective courses from your chosen specialization or Industry Internship Program
FinTech
Elective BM567 FinTech & Digital Currencies 4
Elective BM510 Financial Derivative and Commodity Market 4
HR Analytics
Elective BM568 Industrial Relations & Labour Laws 4
Elective BM569 People Analytics 4
MarTech
Elective BM573 Retail Strategy & Analytics 4
Elective BM575 Sales Strategies and Competitive Analysis 4
Industry Internship Program
Elective BM577 Industry Internship Program 8
Total Credits 112

ADMISSION

  • Eligibility: A candidate must have Passed graduation with 50% (Any Stream), 55% in case of B. Tech/B. E in aggregate from a recognized University.
  • Entrance Test: Candidate should be successful in IUET (Integral University Entrance Test- 2024)/CAT/MAT/UPSEE or any state entrance examination for MBA or any other entrance exam for MBA conducted by the prominent universities.
  • Admission in MBA- GM 1st semester will be made as per the rules prescribed by the Academic Council of the Integral University from time to time. The University can take 10% additional admission, in view of the short fall expected in 2nd year due to failure of students leaving the University.

FEE STRUCTURE

To View Fee Structure of Master of Business Administration Click Here

DIVERSE CAREER PATHWAYS

Students can anticipate excellent placement opportunities across a wide spectrum of business organizations, encompassing various industries and functional areas. Career paths may include, but are not limited to, the following domains:

  • Financial Analysis and Investment Banking
  • Data Analytics and Business Intelligence
  • Sales and Business Development
  • Entrepreneurship and Start-ups
  • Public Policy and Development Sector
  • International Business and Trade
  • Management Consultant
  • Marketing Manager
  • HR Strategist
  • Operations Head
  • Strategy Analyst