Dr. Gaurav Bisaria
Associate Professor, Department of Management, Integral Business School
Dr. Gaurav Bisaria earned his Doctor of Philosophy (Ph.D.) from the
Department of Business Management and Entrepreneurship at Dr. Ram
Manohar Lohia Avadh University, Ayodhya (a State Level Government
University) in 2009. His research focused on Consumer Behavior and his
topic of the research was A Study of Attitude and Behavior of Pre- and
Post-Purchase Decisions of Potential and Actual Customers.
He completed
his M.B.A. in 2000 from the Institute of Management Studies at Mahatma
Gandhi Kashi Vidyapith University, Varanasi (also a State Level
Government University).
He joined Integral University in 2006. Prior to that, he served as a Lecturer
at the Institute of Environment Management, an AKTU-affiliated institution in
Lucknow, from 2000 to 2006. He has accumulated 24 years of teaching
experience, exclusively in the field of Management, with a specialization in
Marketing Management.
Dr. Bisaria has been awarded the Accredited Management Teacher (AMT)
certification by the All-India Management Association (AIMA)–Centre for
Management Services, New Delhi. This certification recognizes his academic
qualifications, teaching experience, proficiency in management education,
and contributions to the development of management pedagogy. He also
attended the AICTE-sponsored Management Teachers Programme on
Strategic Management, held at the Indian Institute of Management (IIM)
Lucknow from January 19-24, 2008. Currently, he is working on a Seed
Money Grant research project from Integral University, focused on studying
the effectiveness of the Skill India Mission (PM Kaushal Vikas Yojana) on the
citizens of Lucknow and Kanpur. This project is a case study on selected
urban and rural areas within the Lucknow and Kanpur districts.
Dr. Gaurav Bisaria has published a book titled Fundamentals of Marketing
Communications. He has authored 41 research papers and articles in
UGC-approved, Web of Science, and Scopus-indexed journals, in addition to
publishing around 10 papers in edited books and conference proceedings.
With 66 paper presentations and participations in national and international
conferences, seminars, and workshops, he has made significant contributions
to academic discourse. He has also attended 13 Faculty Development
Programmes and has successfully guided 9 PhD candidates to completion.
Alongside his academic endeavors, Dr. Bisaria is actively involved in various
administrative roles.
